There are YouTube beauty gurus whose careers have taken off based on their great tutorials — and then there are IRL beauty gurus turning to YouTube because their careers are already legendary. Bobbi Brown is one of them, and she has just launched the brand's new channel called "I love makeup." We think it's safe to say that the internet just got a whole lot prettier.
While the channel will feature traditional beauty tutorials, it'll also have smart, funny, beauty-centric videos; programs like "Say It With Makeup" in which artists, musicians, painters, and chefs are asked to switch out their usual tools for makeup, and so much more. This is definitely not the average beauty channel — in fact, it seems positioned to change the way we think about the potential of the beauty video sphere in general. Check out the launch video and let us know if you'll be tuning in.
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Like this post? There's more. Get tons of beauty tips, tutorials, and news on the Refinery29 Beauty Facebook page!