Hedi Slimane did not just quietly arrive at the helm of Saint Laurent (or the brand formerly know as YSL). He made an entrance and has shaken things up ever since — with Courtney Love on his side, to boot. So, of course, the opening of the iconic brand's newest — and largest — flagship store will also welcome a new type of retail experience for the Saint Laurent consumer. Located on the Avenue Montaigne in Paris, the Saint Laurent concept store will be modern and will replicate the same edgy identity that Slimane has instilled within the label.
According to the brand, the store will feature leather upholstery, marble podiums, and concrete walls. And, in connection with the opening, the fashion house has also released photos of Freja Beha in its Permanent Accessories campaign, including snaps from inside the store's walls, as well. See more of the photos on page two, and consider this your virtual visit to Paris' coolest new retail locale.
The photos of Beha were snapped by Saint Laurent's own envelope-pushing creative director, Slimane.