The Latest Viral Instagram Trend Is A Simple Lockdown Distraction

Photo: Serena Brown.
Instagram trends come and go โ€“ remember the "Mannequin Challenge" of 2016 and the "Ice Bucket Challenge" of 2014? More recently, Gloria Gaynor's "I Will Survive Challenge" helped to spread the message that rigorous house-washing is essential to preventing the spread of Coronavirus.
The latest viral Instagram challenge isn't quite as creative of those, but it's a harmless enough way to stave off boredom while self-isolating.
It's called the "Until Tomorrow Challenge" and it's incredibly simple to join in with. All you need to do is post a silly or slightly embarrassing photo of yourself on Instagram with the caption "until tomorrow". Once it's posted, you need to resist the urge to delete it for a full 24 hours.
The Until Tomorrow Challenge is going viral because it can reel in new participants without them realising it. When a follower likes your #UntilTomorrow picture, you're supposed to DM them with an instruction that they should post their own.
A typical DM might read: "Soโ€ฆ. you liked my post, so you have to post an embarrassing picture of yourself. For the caption youโ€™re ONLY allowed to write 'until tomorrow' and you can only tag me."
Pretty clever, no?
At the time of writing, more than a million Instagram posts have been shared with the #UntilTomorrow hashtag, though some of them aren't quite as silly or embarrassing as you'd hope. Guys, it's only a challenge if the photo's one you'd never normally dream of sharing.
Sadly, self-isolating celebrities don't seem to have cottoned on yet, but it's surely only a matter of time before someone fun like Chrissy Teigen or Maya Jama joins in. In the meantime, be careful what you like on Instagram, or you might find yourself getting a DM asking you to participate.

More from Tech

R29 Original Series