"I'm taking inspiration from one of my favourite influencers slash fashion icons, Evan Mock," Shin explains, adding her hope that dyeing her hair from black to bright pink will have a similar effect on her overall aesthetic. "I think his look is really, really cool; and it's something that I want to try for my own kind of self-expression."
For her hair transformation, Shin books an appointment with Victoria, a freelance colourist based in New York City, who will help take her from an ombré black and blonde to an edgy, dimensional, rose-gold pink.
The first step in any black-to-bright colour is bleach, a careful, layered foiling process that takes about two and a half hours from start to finish. After the bleach has lifted Shin's black hair to a white blonde, Victoria strips off all the foils and washes the hair using cool water and Olaplex shampoo and conditioner. From there, the pink dye is painted all over Shin's hair, from root to tip, then sits to penetrate the hair for about thirty minutes before it can be washed, blow-dried, and styled.
In the end, the pink is exactly what Shin was looking for. "It looks amazing," she exclaims, looking at her reflection in the mirror and feeling instantly cooler and more confident. "I feel like I've always needed to have this hair; the colour, everything, is exactly what I wanted. I'm an extroverted person, so I think this hair colour represents that. Also, Evan Mock, I hope you see this because I think you're super freaking cool."