Instagram is fashion's favourite social media. The visually focused platform gives purveyors of popular culture a wide scope to inspire and be inspired. And although every 'gram is creative in its own way, there's a handful of artists, models and critics that become the centre of the sartorial focus once fashion month rolls around.
Even before the latest trend is seen on every aspiring street style star and their celebrity muse, it makes an appearance on the 'grams of these industry mavericks. Ahead, we've put together a shortlist of 20 creators to keep your eye on for the best fashion and beauty looks (and a bit of bad behaviour) this London Fashion Week.