From masks and serums to cleansers and exfoliators, in the UK we take skincare as seriously as our Korean counterparts. While we may have ditched the lengthy 10-step routine for something a little more curated, building an army of products that really work (with ingredients to tackle all kinds of skin gripes like acne, dryness and pigmentation) doesn't need to be an expensive feat. And the experts agree.
Talking to Business Insider, consultant dermatologist Dr Anjali Mahto suggested that affordable skincare can be just as beneficial and powerful as pricier products, especially when it comes to vitamin A (retinol) and sunscreen. "One doesn't need to spend a fortune," she said. "Once you're spending beyond more than £25-£30 on a product, it's probably unnecessary."
Ahead, find the affordable yet incredibly effective skincare products that skin experts in the UK swear by – all under £30.