16 Beauty-Brand Names We've Been Totally Wrong About

OPI, MAC, Nyx, SK-II. These are cosmetic brands we use — and love! — every day. Yet most of us can't tell you what the heck those names actually stand for. In fact, in researching this story, even our most seasoned beauty editors were shocked to find out the true meaning of the acronym ghd. And OPI pretty much blew our collective minds. Meanwhile, some were still a mystery even to the people working for the brand. (Oops.)

Ahead, find 16 companies with more to their names than meets the eye. Go ahead and take your best guesses — and let us know which ones surprised you most in the comments.

More from Makeup


R29 Original Series

Watch Now
A look at the subcultures around the world that colour what we wear — and why.
Watch Now
Explore the world's most vibrant cultural and culinary centres—in 60 seconds, of course.
Watch Now
The craziest trends, most unique treatments, and strangest subcultures in the beauty world.
Watch Now
Millennial survivor-woman Lucie Fink dives headfirst into social experiments, 5 days at a time.