Yoni tightening products have emerged with the popularisation of wellness culture. Yoni is Sanskrit for womb, and can be found referred to across a number of spiritual spaces around the world, including Hollywood wellness companies such as Goop. One yoni Facebook page advertises a ‘Magic Wand Vaginal Tightening Stick’ that promises to ‘make you feel like a virgin again’. It doesn’t list its ingredients, but I go to a different website that also sells yoni wands – Borneol, pearl powder, honeysuckle flower and terminal tree. It advises that the wand should be used daily for thirty seconds and used up to thirty times, and promises it will tighten your yoni, improve its elasticity and rid the yoni of bacterial vaginosis and odour. But wait – that’s not enough! It will also help balance the vagina’s pH, regulate your menstrual cycle, enhance sexual sensation, enhance lubrication, stimulate the female hormone to delay ageing AND climate toxins. Apart from all of this being pure baloney and possibly leading to other problems, it perpetuates the idea that vaginas are inherently dirty and need cleaning, which isn’t true; they’re self-cleaning.