Pride month is officially here, and with this year marking the 50th anniversary of the Stonewall Riots, we're expecting 2019 to be one of the most memorable commemorations we've seen to date. There are marches everywhere, from small town parades throughout the country to the weekend-long NYC and LA spectacles. Suffice to say, no matter where you are, you'll be treated to a visual feast: a kaleidoscope of colors worn in joyful celebration.
Pride differently, but one easy way to spread all that love around is to put your money where your pride is: donate to organizations that honor the LGBTQ+ community. Thankfully, several fashion brands get in on the celebration with Pride merch, donating a portion or all of the proceeds to organizations that fight for LGBTQ+ rights. Some, like American Apparel and H&M, are designing Pride-themed collections in honor of June's arrival, while others, like our faves Green Box Shop and Otherwild, focus on queer organizations all year round.
Ahead, check out our A to Z guide to shopping this Pride month.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
In honor of Pride month, Adidas is launching Love Unites, a global campaign designed to champion the power of love to change lives. "It’s on all of us to help create a world in which everyone feels safe and can show up as their authentic, unapologetic selves," says Emmy Negrin, Adidas Director of Diversity & Inclusion. "We see you and we celebrate you, during Pride month and every single day all year long.” To further their efforts, the brand will be donating a portion of their pride collection's proceeds to The Trevor Project.
Ozweego Pride Shoes, $110.00
Photo Courtesy of American Apparel.
Continuing their long-standing solidarity with the LGBTQ+ community, American Apparel teamed with celebrity hairstylist, Andrew Fitzsimmons, on a 6-piece "How We Love" limited-edition capsule collection. But that's not the best part. 100% of the net proceeds from the "How We Love" capsule will go to the Los Angeles LGBT Center, specifically, its Trans-Cosmetic Donations Drive, created by Fitzsimmons.
Cheeky Printed Fine Jersey T-Shirt, $24.00
Photo Courtesy of American Eagle Outfitters.
American Eagle is partnering up with the It Gets Better Project to deliver a capsule collection of colorful apparel, accessories, and shoes for us to don in June and beyond. As part of their collaboration, the brand will be donating 100% of the proceeds to It Gets Better Project, in order to connect LGBTQ+ youth with the global LGBTQ+ community.
American Eagle Outfitters
Pride Hoodie, $49.95
Photo Courtesy of ASOS.
Aside from being a sponsor for LA Pride this year, ASOS partnered with GLAAD, the Gay and Lesbian Alliance Against Defamation, on a limited-edition collection, of which, 100% of the proceeds will be put towards fighting hate against the queer community.
ASOS x GLAAD
Curve Tank With Photographic and Tour Print, $29.00
Photo Courtesy of Converse.
Since 2014, Converse has stood alongside the LGBTQ+ community by designing a
limited-edition collection of Pride sneakers
, apparel and accessories. This year, they've taken it a step further by adding their first-ever Trans-specific design to the mix. The brand is also donating a portion of the proceeds to their longstanding local and global partners, including
It Gets Better Project
Chuck 70 Pride High Top Unisex Shoe, $100.00
Photo Courtesy of Diff Eyewear.
In partnership with
's Jonathan Van Ness, Diff Eyewear designed a limited-edition collection of sunglasses that were made especially to be worn at any and all Pride-related events this month. And the best part is that on top of being JVN-approved (which we all know is
easy), for every pair sold, Diff Eyewear will donate a pair to someone in need (nice).
Diff Eyewear x JVN
Tosca Clear Sunglasses, $85.00
Photo Courtesy of Fossil.
To kick off Make Time For Good, Fossil's company-wide initiative to inspire, ignite and activate five million changemakers by 2025, the brand brought together
RuPaul’s Drag Race
star Alyssa Edwards, activist Blair Imani, actor Dyllón Burnside of
, activist Jacob Tobia, and photographer Steph Grant in an effort to raise money and awareness for the
Hetrick-Martin Institute (HMI)
. For every one of the 1,000 Pride month watch cases sold, the brand will donate 100% of the proceeds directly to HMI.
Limited Edition Pride Three-Hand Stainless Steel Watch, $75.00
Photo Courtesy of Gap.
This year, Gap is celebrating World Pride by donating 15% of sales from their limited-edition Pride collection to the United Nations Foundation in order to support the UN Free & Equal Campaign for LGBTI equality.
Pride Graphic Crewneck T-Shirt, $29.00
Photo Courtesy of Green Box Shop.
Thought up in an old 800 square foot apartment, Green Box Shop is the solution to one woman's inability to find real social justice reform apparel. Now, Kayla Robinson and her team make t-shirts that spread awareness for the LGBTQ+ community, as well as race, equality and political reform.
Green Box Shop
The Gays Long Sleeve Tee, $22.99
Photo Courtesy of Hunter.
In celebration of Pride month, Hunter sought out five members of the LGBTQ+ community to feature in their campaign, including London-based entertainer, ShayShay; Tia Simon-Campbell, co-founder of BBZ; host of BBC Radio 1’s Drag Queen Den, Glyn Fussell; Mexican-based gender-neutral model, Jay Espinosa; and Transgender dancer Lucy Fizz. All five have chosen a charity that means something to them individually, to which, the proceeds from Hunter's limited-edition Pride rain boots will be donated.
Original Pride Play Flatform Rain Boots, $100.00
For the last 30+ years, the denim brand has stood side by side with the LGBTQ+ community — and this year is no different. Continuing their longtime partnership with OutRight Action International, an organization working to advance LGBTQ+ rights around the world, Levi's is selling a limited-edition collection of tanks, tees, jackets, jeans, shorts and accessories, and donating 100% of the proceeds to the OutRight.
Pride Trucker Jacket, $128.00
From now, throughout the month of June, LOFT is donating 22% of the proceeds (up to $30,000) from its collection of size-inclusive tees and Pride-themed accessories, to GLSEN, an organization focused on creating safe school environments for LGBTQ+ students. Available in sizes 00 to 26 and priced below $35, this collection will definitely sell out.
Love All Ways Pride Tee, $34.50
Photo Courtesy of Nordstrom.
This year, Nordstrom teamed up with their longtime partner, the
Human Rights Campaign (HRC)
to create an exclusive "Free to Be Me" capsule collection of Pride-themed t-shirts. For every t-shirt sale, the brand will donate 100% of the proceeds to the organization. But they're not stopping there. In addition, Nordstrom's also making addition grants to provide funding for a number of other LGBTQ+ nonprofits including the Hetrick-Martin Institute, Eagle, the Pride Foundation, and the LGBT Center Los Angeles.
Pride Tee, $24.00
Photo Courtesy of Otherwild.
Inspired by historic LGBTQ+ events, Otherwild's collection of queer apparel and accessories doesn't stop just because Pride month ends.
Gay Power Cap, $36.00
Photo Courtesy of Teva.
In partnership with the Tegan and Sara Foundation, Tevas designed a limited-edition flatform sandal that's bound to make the perfect Pride statement at every 50th anniversary event this summer. Apart from just good looks, $15 of every sale, up to a max of $30,000, will be donated to TSF in order to continue their mission for racial, social and gender equality for young girls and women.
Teva X TSF
Flatform Universal Pride, $80.00