9 London Makeup Trends You’ll Be Obsessed With Post-Lockdown

In lockdown, a lot of us fit into one of two camps: those who rock their trusty mascara, concealer and lipstick daily (who can dismiss the transformative power of a little makeup when you're living in sweats?) and those who have eschewed makeup altogether.

Whether you're delving into your makeup bag or not, there are so many beauty trends coming out of quarantine, from the all-out experimental (think embellished eyes and fuchsia lips) to the new natural (winged mascara and translucent blush).

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Click through to uncover the London beauty movements that are going to be huge this year, as predicted by top makeup artists.

Skin Glossing

"Highlighting has always been a big beauty trend but skin glossing is a new take on it," says Adeola Gboyega, UK education and artistry manager at Pat McGrath Labs. But it's so much more than just adding highlighter here and there. "Glossing is all about creating an overall glowy complexion with products that make you look as if you've just had a facial," adds Adeola, and it all starts with skincare. "The REN Clean Skincare Ready Steady Glow AHA Tonic, £27, is amazing as an exfoliator, which reveals smoother, brighter, more even-toned skin. Follow this with a hydrating moisturiser like Sunday Riley Tidal Brightening Enzyme Water Cream, £60, which is packed with hyaluronic acid to plump and hydrate."
 
Then, on to the makeup. Adeola suggests a lightweight foundation with a natural skin-like finish, such as Pat McGrath Labs Sublime Perfection: Skin Fetish Foundation, £60, and a concealer to boost coverage where needed.
 
To achieve the liquid-like finish, invest in a good highlighter. Adeola rates the Skin Fetish: Highlighter + Balm Duo, £45, which is a dual-ended highlighting stick with a translucent and pearlescent shade. "This comes in three shades for all skin tones and I use Bronze in particular," says Adeola. "It’s an amazing backstage secret weapon for model-esque glowy skin. The cream highlighter works to illuminate skin and the balm has a plumping effect. Used together, they give skin the most incredible sheen and glow." Using your fingertips, apply the product to areas where light hits naturally, such as the cheekbones, eyelids, brow bone and Cupid's bow.
Translucent Cheeks

Powder blush has its place in makeup but it can often appear too heavy or overdone. For summer we're leaning towards much sheerer textures, which makes it easier to wear bolder colours, says Pablo Rodriguez, Illamasqua's director of artistry. "Take a striking pink or an orange tone but make it translucent," he says. Try Colour Veil, £20, an intense gel-cream blush that blends easily into the skin and imparts just a hint of colour. "When the finish is sheer you can wear any shade you want to," says Pablo. "Just make sure you go big and focus the colour to the apple or front of the cheek rather than the temple, like you would bronzer."
Floral Eyes

Taking inspiration from botanical gardens, green eyeshadow is making a comeback, says Pablo, but the shade is muted and much more wearable. For a creative look, wash the colour all over the eyelid and offset it with a delicate dusting of pink or lilac eyeshadow in the inner corner for a floral vibe. Try the Illamasqua Movement Artistry Palette, £38, which combines greens with purple, pink and peach in various finishes from matte to satin.
Balmy Skin

"This summer we'll be seeing makeup lovers swap traditional highlighters for balms in order to create a 3D shine on the skin," says London based makeup artist and beauty expert, Joy Adenuga. "With the right balm, you can mimic a 'glass skin' effect. I’m currently obsessed with Danessa Myricks Dew Wet Balm, £22, which contains jojoba oil. The Hot Water shade in particular is my go-to."

To achieve that otherworldly glow, Joy suggests substituting the powdered highlighter step. "Simply apply the balm with your fingers and tap the product onto areas of the skin that always catch the light," such as cheekbones and the bridge of the nose. "The result is a beautiful sheen that looks natural."
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Fuchsia Lips

There is no going wrong with a red lip but Daniel Chinchilla, KVD Vegan Beauty ambassador and makeup artist to Ariana Grande, predicts hot pink, specifically fuchsia, will be the lip colour of 2020. "It's bold, but also the bare minimum," says Daniel, who says the trick is to blur the product with your fingertips and wear it as a stain, like Diana Ionescu of Diana Ionescu Makeup Studio.

This is a trend Pablo thinks will be huge, too. "A fuchsia with a blue tone, or a magenta shade, suits so many. You can wear it entirely on its own, but if you feel like the lipstick is wearing you, you need to do something else on the face to balance it, such as blush or mascara," he says.

Try Antimatter Lipstick in Flash, £20, or KVD Vegan Beauty 'XO Vinyl' Lip Cream in Hottest Pink, £18.
The New Natural

"We love contouring, highlighting and full coverage but minimal concealer will result in a more skin-like finish, as we're all stepping back and realising that we don't really need a heavy foundation," says Daniel. "A medium to full coverage concealer blended really well into the skin is a key product." Try KVD Vegan Beauty 'Lock-It' Cream Concealer, £21, or Tarte Shape Tape Contour Concealer, £20 (both of which blend seamlessly) on blemishes, dark circles or areas of redness.

"Remember though, a really important step is moisturiser and primer to make sure any makeup stays smooth and even," says Daniel. "Primer especially acts as a filler so makeup doesn’t seep into pores and fine lines." He rates KVD Vegan Beauty 'Lock-It' Hydrating Face Primer, £26.

Finish the look by curling lashes with the Shiseido Eyelash Curler, £20, and run a clear gel such as NYX Professional Makeup Control Freak Eyebrow Gel, £6.50, through brows to groom into shape.
Cyber Eye Makeup

"This look is a modern take on the metallic eye, with the use of a jewel-toned shadow to give your eyes an intense and striking pop," says Adeola. "This look was everywhere at London Fashion Week AW20 and can be easily created with a liner, multi-toned shadow and mascara."

Adeola suggests adding the Pat McGrath Labs Permagel Ultra Glide Eye Pencil in Xtreme Black, £23, to the lash line and smoking it out with a brush to create that smoky eye shape. Next, invest in the Pat McGrath Divine Rose II Palette, £115. "Shade VR SEXTRATERRESTRIAL is perfect, as it colour shifts. Layered on lids, it gives the eyes a metal-in-motion look. My pro tip would be to wet the shadow (or your brush) for a more intense look."
 
Simply finish with two or three coats of Pat McGrath Labs FetishEYES Mascara, £26, and you're good to go.
Hot & Cold Contrast

"This summer we'll see cooler colours on the eyes and warm colours on lips and cheeks," says Pablo. Think peach, coral and rusty shades juxtaposed with sharp greens and pastel blue and purple. On paper it shouldn't work, but the rich and frosty contrast has a '60s meets '90s vibe that we're on board with.
Photo Courtesy of Joy Adenuga.
Eye Embellishment

"As seen on the catwalk at Valentino, Giorgio Armani, Dries Van Noten and Off-White, embellished eyes are forecasted to be big," says Joy. "You can be as minimalist or as maximalist as you like with this trend. Start with minimal, with barely any eye makeup."

To adhere, dip a thin brush into a small amount of strip lash adhesive (Joy likes Huda Beauty Sticky Tack Lash Glue, £14) and carefully dot the areas you want to bling out. "With tweezers, pick up one gem or sequin (both easily available online) at a time, and place this delicately onto the tacky glue," adds Joy. "Pay attention to symmetry for more impact."
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