8 Black-Owned Beauty Brands To Gift Everyone On Your List This Holiday Season

Before you roll your eyes at yet another holiday shopping guide, hear us out. We already know that you've been inundated with enough roundups of gift sets and sparkly, limited-edition releases to blow January rent long before you even think of NYE plans, but this slideshow just might be one of our favorites.

No matter how you feel about gifts, there's really no getting around the desire to spoil your nearest and dearest with a little something special over the holidays, so why not use that opportunity to support a Black-owned business? We already sing the praises of Fenty Beauty and Pat McGrath Labs (and rightfully so) but there are way more brands that deserve a spot on your radar.

What's more, the picks ahead are all on par with top prestige products and keep darker skin tones and hair textures in consideration, too — but are in no way just for Black men and women. In fact, the picks ahead are great for everyone on your list — including the person you may have forgotten: you!

Mented Cosmetics

This indie brand has been on our radar for a while now for its ultra-flattering lip colors that look especially killer against deep complexions — and have quickly become an office favorite. "The texture of these lip colors are so creamy and light, they feel like a balm rather than a pigmented color," says R29 insights manager Candace Whye. "The coverage is really even and beautiful."
Mented Cosmetics Gloss For Grown Ups Lip Gloss Collection, $50.00 Buy
Pat McGrath Labs

For the iconic makeup artist's first ever liquid lipsticks — which launched in October 2017 — the emphasis was color. Each trio is meant to be mixed and matched, so you can pair the vitamin E-infused formulas with clear gloss or dab some of the micro-fine pigments (in gold or violet) on top.
Pat McGrath LiquiLUST 007, $75.00 Buy
Fenty Beauty

The brand needs no introduction — and not just because the formulas are amazing. Look no further than Fenty's 14-shadow palette for a makeup look that's out of this world — and so damn flattering. We swatched them in a recent video (keep clicking to see it!) and were literally dazzled by how the glittery shades (including a gold-meets-mint and a smoky violet) radiated underneath the lights.
FENTY BEAUTY BY RIHANNA Galaxy Eyeshadow Palette, $59.00 $39.00, Buy

Founder and CEO Keli Smith is a mother of four — so she knows a thing or two about the power of sweet treats. You can indulge (without turning on the over) by slathering these sweet smelling, all-natural products on from head to toe. Plus, the Frosting isn't just meant to keep your melanin hydrated — you can also use it as a curling cream for your twist-outs or a pomade to lay your edges down.
Kaike Box Set, $75.00 Buy
Marjani Beauty

Celebrity makeup artist Camara Aunique handpicked some of her favorite products, including Urban Skin Rx's Even Tone Cleansing Bar (for the sake of starting with a blank canvas) and Lotus Lashes (to put the finishing touch on your work of art) for Marjani Beauty, one of our favorite highly-curated boutique beauty sites. Gone is the need to run to five different stores for products to perfect your NYE look — it's all in one place, curated for you.
Kaike Box Set, $75.00 Buy
The Lip Bar

"The founder of this indie cult brand, Melissa Butler, is as fierce and dedicated as they come," Brianna Arps, an R29 production assistant, reports. "I can definitely say she knows her stuff. From the richest, most creamy lipsticks to slick glosses and liquid mattes, I know there's something I can always fall back on should I want to dress my lips up in style." Bonus? The lip colors only look and feel expensive — they ring in at $13!
The Lip Bar Matte Liquid Lipstick, $13.00 Buy
Yeluchi by Un-ruly

Un-ruly founder Antonia Opiah loves to change up her 'do, which makes her venture into on-demand protective hairstyling a million dollar idea that also makes a whole lot of sense. Give this gift card to your friend who's ready for a fresh set of box braids or who's too lazy to do her own twist-out. She'll be able to have a New York City-based hairstylist come to her rescue any time, anywhere.
Yeluchi The Yeluchi Gift Card, $50.00 Buy
S Dot Beauty

Founder Stephanie Coker knows that nothing beats a hot bubble bath after braving the cold. These salts — which come in two blends, Mindful and Uplift — are the perfect motivation to jump in. And if you don't have a full tub (hellooo, New York!), use them as a scrub to slough away dead skin. We love the fact that these products come in TSA-friendly packaging, too — perfect to stow away in our holiday getaway bags.
S Dot Beauty Trinity Bath Salts Gift Set, $44.00 Buy
Watch us swatch products from Pat McGrath Labs and Fenty Beauty in the video above.
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