'70s Beauty Is Back — & This Time It's So Extra

You can't top a throwback. Don't believe us? This year alone, we spotted '80s-style shags and '90s flipped ends on all our favorite models and actresses. And now, it's time to hustle back into the '70s. During fashion week, there was an upswing of big, bouncy hair with glittery eyes and lips fit for a disco queen.

It's a cool look, to be sure, but there could be more to it than that. "The cosmetics industry in the '70s was deeply impacted by the women's liberation movement and the social justice movement of the queer and drag community," says makeup artist Emilio Ayindé Castro, who's worked with Beyoncé, Jennifer Lopez, and Mariah Carey. Meaning: Those shimmery lids and big hair that we love stands for something greater than just glam. And, often, it also means the celebration of natural hair, which we're obviously always here for.

But even if Solange, Gabrielle Union, and the other stars below weren't trying to get political, their styles still made some serious statements. Ahead, get a dose of their disco beauty looks — plus tips on how to copy them from Castro and hairstylist Jen Atkin.

Photo: Jackson Lee/GC Images.
70s Hair

Larry Sims, who styles Gabrielle Union, told the Huffington Post that he was inspired by disco days for this look. “Gabrielle has been rocking her natural texture,” he said. “I gave her an exaggerated version of her natural. We were inspired by Studio 54. I tipped her hair with a tint of color and added hair clips to match her texture. I then took a Mason Pearson Brush to her mane and made it lioness-like."
Photo: Taylor Hill/FilmMagic.
To keep curls defined and shiny (like Janet Mock's here), Jen Atkin suggests mixing a little bit of hair oil — like her own The Ouai Rose Hair & Body Oil — with matte pomade and applying it to dry hair.
Photo: Dimitrios Kambouris/Getty Images.
Zendaya channels a disco queen with full, teased-out curls and a power orange lip.
Photo: Jason LaVeris/FilmMagic.
For Solange's gorgeous halo of curls at the Grammys, stylist Jawara Wauchope told Billboard that he blow dried her hair, defined pieces with a curling iron, and finished with texturing spray and a brush to shape it. "It took about an hour," he said.
Photo: JB Lacroix/Getty Images.
If you don't have a natural wave or curl, take small sections of your hair and wrap them around a 1/2-inch iron. Then brush them out with a boar bristle brush for fullness. For this look, start the the waves a little lower and pair them with a center part.
Photo: Jennifer Polixenni Brankin/WireImage.
The Makeup

For disco lips, Castro says to go bold and ignore all modern rules of symmetry. These pink lips at Zhivago weren't filled in precisely, but they still looked perfect.
Photo: David Livingston/Getty Images.
Claire Holt's champagne lids and matte red lips are perfect for any dance party, year 'round.
Photo: Jennifer Polixenni Brankin/WireImage.
"In the 70s, the eye shadow was painted past the outer corner of the eye in a wing-shape," Castro notes. "The edges were gently out of focus." Feeling bold? Go two-toned like the models at the Romance Was Born show.
Photo: Via @priyankachopra.
Makeup artist Yumi Mori scribbled a shimmery gunmetal Marc Jacobs pencil all over Priyanka Chopra's lids for a smoky eye that's about 10 times easier than it looks.
Photo: Victor VIRGILE/Gamma-Rapho/Getty Images.
The artists at Tig's fashion show in São Paulo had the right idea — clean skin, dark lashes, and pushed-back hair allow all your focus to go straight to the glittery purple lips.
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