Genius Pairing: Madewell Taps Solange Knowles For Its Fall Campaign



solange

In what's possibly the most appropriate slogan ever, Madewell's newest campaign, "Mix Well," features DJ/style star/under-30 influencer Solange Knowles. (Mix. DJ. Get it?) As the face of the Madewell fall '12 campaign, Knowles is officially the perfect choice for a collection that has already inspired us to get creative with the way we style ourselves.

No stranger to mixing prints, in-your-face color, and bold combinations, this R29 favorite (and friend) is the ultimate mix-master for Madewell's always desirable selects that keep us returning to the retailer season after season, if not week after week. While this is just the first photo we've seen surface from the Madewell/Knowles pairing, we suggest you wait out the arrival of more with a peek at the video that captures a shoot that looks just as fun as the outfits we're dying to wear. (People)



Photo: Courtesy of Madewell