Wool And The Gang’s New Campaign Makes Us So, So Happy

Aurelie Popper and Jade Harwood, the wunderkids behind Wool and the Gang, have struck again! The design duo has teamed up with iconic fashion photographer Pamela Hanson for a quirky, heartfelt photo shoot that makes us love the brand (and its toasty knitwear) even more. The campaign, aptly titled #madeunique, showcases a troop of influencers, designers, writers, and artists — including R29's Willow Lindley — as well as Hanson’s own mother. Spanning generations, the photographer's collection of shared laughs and candid moments is relatable and incredibly poignant. And, the lookbook totally leaves us wanting more — in a good way.

With this eclectic, dynamic group of subjects, WATG's hand-stitched buys — scarves, snoods, hats, and sweaters — take on new life. In fact, these sustainable, never-factory-made pieces will make a statement on the streets, on Instagram, and beyond. Click through to view the entire lookbook, check out the behind-the-scenes video, and shop the featured styles, noted on each slide.