If shopping for jeans always ends in distress, don't worry, you've got lots of company. But Bay Area-based online retailer INDI custom denim is hoping to rectify that prevalent problem with its custom-denim services, which allow wearers to get a one-of-one pattern made just for them. Pick the perfect fit (either online or in INDI's Emeryville offices), choose your wash, and design all the trimmings (rise, leg width, pockets, stitching, etc.) and you're good to go. Plus, now through August 10, the service is even a little sweeter thanks to the 25% off deal the company is hosting. Just type in INDIsummer upon checkout over here.
Local blogger Jennie Lodge models her indiDenim jeans. Photo: Lydia Hudgens