When we heard Cotton was hosting a 24-hour runway show in the middle of Lincoln Road, we had to see it to believe it. Parked just outside the 1111 Building was a massive catwalk displaying one look per minute from Saturday at noon until Sunday at noon. Ambitious, yes. Brilliant, absolutely. E! News’ Giuliana Rancic made it out to open the show with hubby Bill Rancic in tow, while superstar DJs like DJ Irie, DJ Ross One, and DJ Joe Maz kept the crowd pumping until the wee hours. But what really blew our minds was the display of 1,440 looks completely made out of cotton, which included anything from men’s suits to wedding gowns (yes, we’re serious) from brands like 7 For All Mankind, AG Jeans, American Apparel, Atrium, Betsey Johnson, and Forever21. While we hope you were able to see the magic for yourself, here are few awesome photos from the day that kept on giving.
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