The NYC Couple Redefining Flower Power

Darroch and Michael Putnam know that when it comes to flowers, a little bit can go a long way. The husband-florist duo, who opened their namesake floral arrangements company in April, have since designed bouquets and installations — in their signature vintage, romantic aesthetic — for the likes of Vogue, Samsung, and the CFDA. The line between flowers and fashion has never been so fine.

Based on the Lower East Side, the Putnams (who fell in love at — wait for it — Trader Joe's), know that, as much as a little bouquet of flowers can brighten up the tiniest, darkest of apartments, it can also be a major feat getting a little garden to grow in the middle of a city. Thankfully, these creative geniuses have all the answers to get those flowers blooming. Ahead, Darroch Putnam dishes on the ins and outs of the flower industry. And if you don't have a green thumb? Well, add Putnam & Putnam to your speed dial, and they'll have bold, beautiful statement flowers at your stoop in a New York minute.