Because we all secretly want personal shoppers anyway, we're thrilled about the launch of Sofia TV. Sofia in the Gold Coast is one of our most trusted local sources for style, be it trendy goodies or vintage pieces. The boutique just launched Sofia TV, an inside look at what's in store (literally) for Chicago shoppers. This isn't annoying, faux-real dramz, this is Sofia staffers curating their store for our eagerly awaiting eyes. It's literally a trailer for the shopping that awaits you. This is cool.