5 Things To Know This AM — Sep 23 2011

After opening her first West Coast shop in L.A., Rebecca Taylor has her eyes on San Francisco. (WWD)
Funnyman Andy Samberg opened up Facebook's f8 Conference by impersonating Mark Zuckerberg...in front of Mark Zuckerberg. (HuffPo SF)
San Francisco's first Umami Burger has an opening date: October 7th. (Grub Street San Francisco)
Attending the Folsom Street Fair doesn't mean you have to wear ass-less chaps. Here are some other more sophisticated—but still leather-y—options. (PopSugar SF)
Noe Valley-based designer Louisa Parris and her new ridiculously beautiful scarf collection are celebrated in Monocle magazine this month. (Monocle)
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