Lighting the Torch: Opening Ceremony’s Olympic Retail Celebration

Olympic spirit (which in this case included Champagne) flowed in Soho Friday night as Opening Ceremony's entire fanclub showed up for the store's celebration of the Beijing games.
openingceremony_instory2Left to right, Drew Caldwell and Jordan Kinney, writer; Jack Davey, member, J'davey; Edward Yeonek, fashion production and Jesse Hudnutt, manager Opening Ceremony.
The private party commemorating the start of a very long weekend, the gathering was followed by 60 hours of properly themed events including "Olympic" manicures (enthusiastically endorsed by showroom director Olivia Kim), games, special musical performances, sports screenings, and, as one would expect, a ping-pong tourney hosted by jewelry designer Philip Crangi.
openingceremony_instory3Left to right: Edward Yeonek and Jesse Hudnutt; Lesley Arfin, writer/DJ.
Whether the guests were watching CheerNY's spirit-rousing routines, enjoying the vintage Good Humor and Calxico taco truck offerings, or simply chatting and perusing the store's Olympic souvenir merchandise, it was a gold-medal-worthy night.
cheernewyork_openingceremonThe spirit corps of CheerNY
openingceremony_instory6Left to right: Brook D'Leau, member, J'davey; Steven Rojas; Jasi Benjamin, wardrobe stylist.
openingceremony_instory9Opening Ceremony showroom director Olivia Kim; models Christina, Jazmin, and Lauren; Eveline Nevreus of Intersection magazine.
Photography by Sarah Cates

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