Alexander Olch — Knot Yourself from Alexander Olch on Vimeo.
When it comes to tying neck ties, who better to instruct us than a tie designer? Or, in an even better case-scenario, a (female!) mustachioed and button-down-clad model, speaking on behalf of cool guy guru,Alexander Olch, as he walks us through the four-in-hand knot. She (he?) promises that you'll never again be "embarrassed, beguiled, or thwarted," by achieving the perfect neck knot, after following this step-by-step tutorial. At just two minutes long, this clever video lookbook (created by Olch for The Corner) has got us hooked. Plus, watch til the end for a little undie-action from Aurelie Claudel. Hey, it's Friday, you're welcome.
Photo and video: Courtesy of Mode Public Relations