Once a small stop for laidback New Yorkers looking to up their cool cred, IGWT is now a multi-boutique, mini-empire catering to in-the-know locals and loyalists alike. Engraved flasks and cozy wraps appeal to both dudes and their more casual lady friends, and the “cabinet of curiosity” vibe makes it easy and fun to shop.
Photos: Courtesy of In God We Trust