Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.
Name: Este, Danielle, and Alana of Haim
Ten-Second Bio: When they were younger, Este, Danielle, and Alana Haim played in their parents' band, Rockinhaim, around their San Fernando Valley home. They’ve since grown up, recruited a drummer from outside the family, and founded Haim, a hard-charging indie band marked by the sisters' distinctive three-part harmonies.
Favorite ‘80s memory: "When we got a Skip-It!"
Favorite GUESS memory: "Seeing Claudia Schiffer on a billboard in the Sunset Plaza."
Favorite returning ‘80s fashion trend: "Fanny packs."
Photographed by Clarke Tolton.