Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.
Name: Jessica Malafouris.
Ten-second bio: After a successful career in modeling, Jessica has spent years working as an equally successful stylist.
Favorite ‘80s memory: "Although I may not have appreciated them at that time, I now love the ridiculous matching outfits my mother liked to dress my sister and I in. Bows, flowers, just prints, muffs… Ah, the ‘80s. Thanks, Mom!"
Favorite GUESS memory: "Guess…"
Favorite returning ‘80s fashion trend: "To be quite honest, I feel as if the ‘80s have never left. With each season comes another homage to the ‘80s, whether it’s shoulder pads, bodysuits, headbands, legwarmers, or high-waisted skinny jeans. I, personally, fancy colorblocked pieces, cutouts, bold stripes, and, of course, neon. Now ladies, don’t just throw all these things together and call it an outfit; it is truly a gift to be able to subtly incorporate ‘80s flair without looking like a highlighter. I guess that’s what I love about GUESS — it’s subtle, sexy, and so ‘80s."
Photographed by Michael Flores