Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.
Favorite ‘80s memory: "Well, I don't think I was old enough to appreciate it at the time, but Madonna in the '80s was pretty awesome."
Favorite GUESS memory: "Being born in '87, I was quite young in the '80s, but I remember Christmas shopping with my mom at a very young age and her saying that my older cousins only wanted to wear GUESS. As I got a little older, I always got their hand-me-downs."
Favorite returning ‘80s fashion trend: "Neons."
Photographed by Clarke Tolton