Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.
Name: May Kwok
Ten-second bio: "I’m a 27-year-old New Yorker, fashion enthusiast, and part-time DJ, but I’m primarily known to my colleagues within the industry as a publicist and marketing executive. I love puppies, leather, and shoes."
Favorite ‘80s memory: "I was a child in the ‘80s, so I’d have to say my Barbie dolls and Cabbage Patch Kids."
Favorite GUESS memory: "Claudia Schiffer’s iconic GUESS ads."
Favorite returning ‘80s fashion trend: "Fishnets."
Photographed by Michael Flores