Must. See. Collab. Fendi’s Trash Is Design Miami’s Treasure

Courtesy of Fendi 2
For those who find shopping for a finely crafted end table more thrilling than scouring for a summer caftan, Design Miami is equipped to blow your fixation for great furniture design out of the water. Our fave Italian super-fashion-house Fendi will be showcasing their Design Performances series for the first time at Design Miami/Basel (which is sadly overseas), and, by the look of things, the result invokes a very fashion-forward Stone Age.
This year they’ve invited Dutch design studio Formafantasma to collaborate with Fendi artisans and turn some of their discarded materials (as if anything Fendi produced could be dubbed "trash") into creative treasure in a live performance. Their project, Craftica, is an homage to leather, using Fendi leather refuse as well as materials discarded from the food industry (think salmon skin and cow bone) to display the relationship between humans and nature. And, while we’re not exactly into the idea of the cow bladders being converted into a water container (which they are actually doing), we must admit the whole B.C.E.-ness of the exhibit is a creatively cheeky take on the pristine, high-design aesthetic of Design Week...and Fendi itself.

Photos: Courtesy of Fendi

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