As much as we love trying out new beauty products in the name of experimenting with eccentric trends, those impulse purchases always seem to end up in the makeup graveyard under our beds after only a few uses. Because, at the end of the day, these temporary trends don't hold a candle to our easy-to-execute, everyday beauty routine. We're talking about the no-makeup makeup, clean-slate sort of beauty look you wear six out of seven days of the week and can probably apply with your eyes closed.
That's why it’s especially important to have a lineup of tried-and-true makeup, skin-, and hair-care favorites you can count on for daily — and, ideally, long-term — use. We partnered with Macy's to round up eight universally loved, everyday beauty essentials we can always count on for that effortlessly fresh finish. From a warm-toned blush palette that lends a natural flush to a citrusy, gender-neutral fragrance that's sure to become your new signature scent, check out our reliable favorites, ahead.