Button: Pride 2020

New Name, Same Store. The Edit Morphs Into Edith Hart

No need to panic, ladies, The Edit boutique in Bucktown isn't going anywhere, it's just getting a new name. Natalie Portman did it — so can a store. The official new title of this fashion destination is Edith Hart. Owner Morgan Gutterman chose the name of her style icon and grandmother for the store for obvious (adorable) reasons. What fueled the change was Gutterman's soon-to-be functioning e-commerce site (um, yay), and the fact that she loves her customers too much to let them get her boutique confused with any other. Thus, Edith Hart was born, and really, call it whatever you like, just give us the clothes.

Edith Hart, 1917 North Damen Avenue (at Cortland Street); 773-252-3350.

the edit courtesy of boldface chicago
Photo: Courtesy of Boldface Chicago

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