In case you didn't know, now's the perfect time to buy a wedding dress — should you be in the market for one. Yes, non-wedding season is great for brides-to-be who are looking to nab amazing deals on gowns that wouldn't otherwise be discounted. Try over 50% off on Nina Ricci and Giambattista Valli. Pretty amazing, yes?
And, the roster continues with mass-market brands: J.Crew, ASOS, Reiss, and Free People all make beautiful bridal attire. To whet your appetite, we selected 20 gorgeous wedding gowns (all on sale!) for you to shop in the slideshow ahead.