When an independent boutique makes it to five years of existence, it's a pretty phenomenal thing. So, for Mission shop Dema to just turn a whopping 14 years old, it's certainly cause for celebration. To mark the milestone, the Valencia Street shop, which is stocked with made-on-the-premises printed wares by owner Dema Grimm, along with other indie brands, is giving customers 20% off everything in the store. But hurry up, the sale lasts through the end of today (Monday, November 21). Want to preview what's in store? Head over to Dema's site, which has just been updated with new merch, including giftable items like made-in-S.F. sea salt sets and a plethora of potions and lotions.
Dema, 1038 Valencia Street (between 21st and 22nd streets); 415-206-0500.
Photo: Via Dema