We suppose when you have a t-shirt company called Wowch, and your designs feature hot-dog-eating-coyotes and unicorns dancing in fields, you could really only make a lookbook that lives up to that ridiculousness. So we imagine that was the concept behind the shoot for Max Cattaneo's line of spring tees. Everyone from Rapture drummer Vito Roccoforte to socialite Arden Wohl pose for the lens, the latter of whom is wearing a painted-on headband. We love it when someone can make fun of their own trademark (really, Arden, the headbands...). The shirts are available for sale later this week, but does this lookbook inspire you to paint your own ring-around-the-forehead and rock a Wowch tee...or stay far, far away? (Nylon)