Arden Wohl's So-Bad-It's-Hilarious Wowch Lookbook

wowch-arden-wohl-lookbook-1
We suppose when you have a t-shirt company called Wowch, and your designs feature hot-dog-eating-coyotes and unicorns dancing in fields, you could really only make a lookbook that lives up to that ridiculousness. So we imagine that was the concept behind the shoot for Max Cattaneo's line of spring tees. Everyone from Rapture drummer Vito Roccoforte to socialite Arden Wohl pose for the lens, the latter of whom is wearing a painted-on headband. We love it when someone can make fun of their own trademark (really, Arden, the headbands...). The shirts are available for sale later this week, but does this lookbook inspire you to paint your own ring-around-the-forehead and rock a Wowch tee...or stay far, far away? (Nylon)

More from Fashion

Watch

R29 Original Series

Watch Now
Documentary
Five love stories behind diverse, multicultural marriages.
Watch Now
Lifestyle
Life experiments, 5 days at a time.
Watch Now
Fashion
The style of subculture.
Watch Now
Beauty
Viral trends, tried and tested.
Watch Now
Documentary
From vibrators to lipstick, learn how your favorite products are made.
Watch Now
Documentary
Extraordinary, one-of-a-kind individuals
Watch Now
Documentary
The latest stories to watch.
Watch Now
Lifestyle
Inside the homes of millennial women — & what they paid for them
Watch Now
Comedy
Let's talk about sex, baby.
Watch Now
Documentary
Female artisans around the world
Watch Now
Politics
Made by and for smart, opinionated women.
Watch Now
Film
We helped 12 female directors claim their power.