This Agency Is Casting Models For Their Bodies AND Minds

anti-agency-embedPhoto: Courtesy of Anti-Agency.
With Jillian Mercado fronting the spring ’14 Diesel ads, Debbie Van Der Putten making waves for her de Bijenkorf app campaign, and an influx of amazing plus-size women working with major retailers, it seems that body diversity in the modeling industry is looking way up. And, the latest agency to take its casting to another level is U.K.-based Anti-Agency. It's implemented a novel screening process — namely, one not based entirely on looks.
According to the agency’s site, “Our models aren’t just clothes horses; we focus on hand selecting London-based girls and boys with personality, individual style, and talent.” While these factors might be important in the application process for scores of different jobs, we wonder if many other casting directors have considered a prospective model's interests or personal ambitions while deciding whether to book her for a gig. But, Lucy Greene and Pandora Lennard, Anti-Agency’s founders, think this should be a common practice. And, since the company's client roster already includes Uniqlo, Urban Outfitters, and NYLON, it would seem that this is a concept with serious staying power.
Click over to The Huffington Post to read the full story and get a look at some of the models who made the cut. (The Huffington Post)

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