What does San Francisco taste like? According to Absolut, it’s a blend
of dragon fruit, grape, and papaya—or at least that’s what the vodka
brand’s newest limited-edition flavor, Absolut SF, is all about.
The latest American city-inspired flavor (Los
Angeles, Boston, New Orleans, and Brooklyn already have their own
versions) will debut tomorrow and will include a graphic bottle
designed with a “freedom of expression” theme, along with an
advertising campaign using the slogans “Free Love, Expensive Shoes"
and "Diversity Now, Cocktails Tonight." The see-through bottle with
lime green, red, and black graphics includes an etching of S.F.’s
skyline and the Golden Gate Bridge, as well as more pride-centric
phrases such as “Speak Up!” and “Be Proud" and "Foodies in Hoodies." The combination of flavors
in the $20 bottle are inspired by the Bay Area’s wine country, as well
as the city's Asian and Latin influences. Okay, so whose ready for some shots?
Photo: Courtesy of Absolut