10 Valentine’s Day Dresses Under $100 To Fall For Now!

Valentine's Day often gets lambasted for being invented by greeting-card companies and purveyors of all things heart-shaped. Maybe so. But there is an upside to Cupid's high holy day: We have yet another excuse to don a great party dress. And now, in our monthly installment of Mass Attack, where we scour mass retailers for their most fashionable finds, we've rounded up the best frocks for you to ring in V-Day, all under a Benji. So date or no date, you'll be able to score something shiny and new, and still have enough money left over to indulge in a couple of those gargantuan Hershey Kisses. And isn't that the best part anyway?
Above, from left: BCBG MaxAzria Generation Lace-Inset Dress, $98, available at BCBG MaxAzria; ASOS Cowl Neck Maxi Dress, $76.49, available at ASOS.
Above, from left: American Apparel Stretch Velvet Dress, $42, available at American Apparel; American Apparel Lace Print Dress, $45, available at American Apparel; Free People Layered Tier, $74.99, available at Macy's.
Above, from left: Urban Renewal Ruffle Shoulder Bodycon Dress, $58, available at Urban Outfitters; Tart One-Shoulder Leopard Print Dress, $88, available at Victoria's Secret.
Above, from left: Victoria's Secret Silk Bandage Sweaterdress, $79, available at Victoria's Secret; Rodarte for Target Crepe Slip Lace Dress, $39.99, available at Target.
Above, from left: BCBG Max Azria Strapless Tiered Dress, $71.40, available at BCBG Max Azria; ASOS Ruch Panelled Skirt Slouch Dress, $44.19, available at ASOS.

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