If you've ever found yourself wandering around the mall,
cursing yourself for not bringing a jacket and wondering why the air
conditioning is cranked up to Arctic levels (regardless of the weather
outside), you're not alone. Now, there's finally an explanation as to why malls
insist on keeping the temperatures so low. Found in a new book entitled The
Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun, the answer may surprise you.
Complex reports, Hong Kong is home to the chilliest
malls in the world, with indoor temps averaging a frigid 59 degrees. It’s a
deliberate choice, because many believe that cold temperatures make the atmosphere more stylish. Author Ewan Rambourg told the site, "In Hong Kong, freezing is good."
explained that blasting AC is “chic, it’s luxury, it’s a sign of
wealth." In fact, it’s so chilly, many Chinese shoppers tote along an
“indoor jacket,” which they wear for this very purpose. And, not surprisingly, this extravagant use of air-conditioning translates to harmful effects on the environment. Complex states that Hong Kong malls make up 30% of the city's energy use in the winter (which increases to 60% in the summer).