This New Online Shop Makes French-Girl Style Easy

Photo: Courtesy of Ulla Johnson.
Though born and raised in New York, you could easily mistake Ulla Johnson's creative vision for that of a native Parisian. We think it has something to do with her childhood travels to many a far-flung destination with her archaeologist parents.
In the ten-plus years since launching her eponymous label, the Brooklyn-based designer has gained a loyal following of fans and stockists — Barneys New York among them. And, it's her custom prints, intricate embroideries, and fine tailoring that are drawing enthusiastic comparisons to acclaimed French designers such as Isabel Marant.
Now, there's even more to love: In September she made her New York Fashion Week debut (it was lovely, by the way) and this week, Johnson launched e-commerce on her website. Meaning now you can shop the designer's entire fall collection straight from the source. Though, fair warning: The slideshow ahead is sure to cause a serious case of wardrobe envy.

More from Shopping

Watch

R29 Original Series

Watch Now
Documentary
Five love stories behind diverse, multicultural marriages.
Watch Now
Lifestyle
Life experiments, 5 days at a time.
Watch Now
Fashion
The style of subculture.
Watch Now
Beauty
Viral trends, tried and tested.
Watch Now
Documentary
From vibrators to lipstick, learn how your favorite products are made.
Watch Now
Documentary
Extraordinary, one-of-a-kind individuals
Watch Now
Documentary
The latest stories to watch.
Watch Now
Lifestyle
Inside the homes of millennial women — & what they paid for them
Watch Now
Comedy
Let's talk about sex, baby.
Watch Now
Documentary
Female artisans around the world
Watch Now
Politics
Made by and for smart, opinionated women.
Watch Now
Film
We helped 12 female directors claim their power.