Until now, online shoppers have had to defer to department stores like JCPenney for their Joe Fresh fix. Or, physically go to one of its brick-and-mortar stores to test out the wares. But, that's all about to change now that the Canadian fast-fashion source launched e-commerce on its website this week.
Though Joe Fresh landed Stateside back in 2011, the label has remained fairly elusive on the interwebs. No longer. In conjunction with this new and easy-to-navigate user experience (just in time for fall shopping), the company also revealed its #TurnColorOn campaign starring Sophia Bush. Alongside popular bloggers, like Christina Caradona of Trop Rouge and Ashley Lemieux of The Shine Project, Bush and co. are sharing their own love of color and Joe Fresh fashion. We joined the party, too — our 15 favorite styles are up next.