What was the last item of clothing you bought in a supermarket? It was probably something small fry like a pair of socks or knickers — but Tesco's latest AW'13 F&F collection might make you rethink that shopping strategy.
The brand's global brand and marketing director, Anita Bolger, revealed to Vogue the label's changing direction, starting with its super-high-end fashion influences: "The Saint Laurent Paris show was a real inspiration — we knew we had some great product, but we took the opportunity to throw out the rule book in terms of styling to inspire our customer." Said inspiration is provided in the physical form of Tom Ford model Jon K donning the menswear line. The collection will hit stores later on this month and prices range from £25 for a blazer and £14 for a blouse. Definitely worth taking a trip down the aisle. (Vogue)
Photo: Via Vogue.
