Miss USA Is Trying To Reinvent Itself Post-Trump — But Is It Working?
We embedded ourselves in the competition to find out.
The company has gone through many owners, [Trump] was just, obviously, the most intense...
The winner isn’t going to be the girl that wants world peace anymore, she’s a woman with a career outside of this pageant that she’s putting on hold to help other people.
These competitions play a confusing role for modern women. Are they empowering? Perhaps they can be. A great platform to champion for your cause? If you play it right. Steeped in bigotry and sexism? It still lurking, that's for sure. And who's to say if progressive changes will help, or hurt, the organisation's survival longterm.