Refinery29 travels to Seoul, Korea to explore the matchy-match couples look trend in their new fashion documentary, Style Out There.
There are couple cafes, couple movie theaters, couple holidays, couple phone apps, and — of course — couple clothes. In a community where most young adults live at home until they’re ready to get married, and public displays of affection are deeply discouraged, Korean couples have embraced this kind of matchy-matchy dressing as a non-verbal way to communicate that, yes, they’re on the same team.
For the second episode of Style Out There, Asha Leo lands in Seoul, South Korea to get an idea of what compels young pairs to carefully coordinate their outfits, and try out the trend for herself.
About Style Out There
In fashion, what's seen on the streets is just as important as what goes down the runway. R29's Style Out There takes a look at drastically different subcultures around the world, examining the myriad influences that colour what we wear — and why.