For Dija, the losses have been disheartening. "We are still paying rent and insurance and have lost around £60k worth of income," she says. "Summer was supposed to be our busiest month and if we don't open soon, we expect to see £90k worth of losses. We had many plans for the business that have all been put on hold. We have no degree of certainty, nothing." The effect on smaller beauty businesses and self-employed beauty therapists can’t be ignored, either. Zoe Mawby, founder of Lash Artistry by Zoe
, a business she runs from home, has not worked for six months. "I now have no business, no clients, no money, no savings," she told R29. "I only have debt and anxiety. The wellbeing of men has been put before women. It's saddening."