American beauty influencer James Charles paid a visit to Birmingham's Ring shopping centre on Saturday afternoon, and reportedly attracted 8,000 fans wanting to see him in the flesh.
His visit is said to have caused severe traffic congestion in parts of central Birmingham from 3.30pm to 7.30pm.
Footage shared by Charles on Twitter shows the shopping centre's main concourse packed with screaming fans in a scene that resembles a One Direction or BTS meet-and-greet.
"I can't believe this is my life," Charles wrote on Twitter as he shared the footage.
Charles, who hails from the town of Bethlehem in upstate New York, made history in October 2016 when he became the first ever male face of CoverGirl.
He has such clout that he's even made a video with Kylie Jenner; not too surprisingly, it's his most popular on YouTube with 25m views.
Charles was in Birmingham on Saturday to open a new store for Morphe. According to reports, he took part in a brief ribbon-cutting ceremony outside the store at 4pm before going inside for a meet-and-greet session with 250 fans.
His fans, whom he calls "sisters" and collectively "the sisterhood", shared their excitement for his traffic-stopping P.A. on social media.
Charles later told fans on Snapchat that this was his most popular public appearance yet, saying: "There were 8,000 sisters at the mall. We keep breaking records every single time. I will literally never forget today."