To find out more, Refinery29 UK called five different clinics offering vaginal rejuvenation procedures in London (chosen randomly from the first two pages of Google search results). When I called the Harley Medical Group to ask about its "ThermiVa" treatment
, I asked if it was safe and was told: "Absolutely. It’s been passed by the FDA so it has been approved," failing to mention that it has only been approved for medical – not cosmetic – use, or the FDA's recent warnings about safety and effectiveness. The person I spoke with over the phone told me there was "no downtime". They said: "It’s fast, it’s pain-free and can be carried out in a lunch hour. It’s a 30-minute treatment and you get great results without having to resort to surgery." Naturally, I wanted to know what kind of results I could expect, to which I was told: "It just improves it... you know, tightens it."