The game's addictiveness is unlike anything we've seen in years from a mobile app, and the numbers prove it. Data from SimilarWeb, an information technology company, shows that we've now downloaded Pokémon Go more times than we've downloaded Tinder. On top of that, its daily usage time is greater than the usage time for (the also very popular apps) Instagram, Snapchat, and Facebook Messenger. This means that, not only are people getting the app, they're using it. All. Day. Long.
Gameplay is relatively straightforward, but there are some things you should know to help your experience. Whether you've been playing the game since day one, or are just considering downloading it now, here are 10 must-know tips to keep in mind.