We can all agree that eyeliner is not the easiest makeup product to apply, and it's likely to end up everywhere but your lashline. Luckily, there's a growing trend that won't result in dark circles under your eyes or smoky smudges in your crease: white eyeliner. Everyone — from Rihanna to Margot Robbie — is trying it, and it's a colour that pops on many different skin tones.
When it comes to pulling off white liner, Fenty global makeup artist Priscilla Ono says to treat it like any other bright shade and keep the rest of your makeup minimal. "Remember it's a bright colour, so it actually really stands out; sometimes less is more," Ono says. And, rather than building up the colour, be sure to choose formulas that go on opaque with the first swipe. "You want to make sure you're applying a very thin amount [which] will look nice and smooth. Don't go too thick with it because you can actually see texture more," she says.
Get ready for plenty of celebrity white liner inspiration, plus tips for wearing it, ahead.