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Scrolling through Instagram’s endless supply of vacay pics, it’s clear that this year’s beachwear is different. Sure, you can still find and wear a classic bikini or one-piece, but 2019’s top swimsuit trends take their cues from the runway, with styles, cuts, and add-ons that haven’t appeared in the category before.
“Consumers are looking to get more use out of their products and making swim more fashionable does that,” says @whowhatwear’s Danielle Bernstein, who just launched her third bathing suit collaboration with contemporary swimwear brand, Onia. For Bernstein, that means creating swimsuits that pass as clothing off the beach. “Our one-pieces can be worn as bodysuits and many of our tops can be worn as crop tops.” Her bandeau bikini top with puffed sleeves is based on a favourite crop top from her own closet that she wears “with high-waisted pants or skirts on summer nights.”
“Swim should be fun and interesting, not boring and basic,” says Bernstein. “My collection offers fashion-forward pieces that bring a designer feel to swim, at a contemporary price point.” Her Onia collaboration, which includes puffed sleeves, underwire, belting, and high-waisted cuts does just that. And the proof? Sales for this collection hit $1-million USD in the first two hours of its launch.
Since so much of her collaboration's success depends on mobilizing her 2.1-million followers, Bernstein takes their feedback from past collections seriously and incorporates it into new designs. This time around, Bernstein and the team added a little bit more coverage to some of the bottoms and increased production on styles that sold out the fastest. The lemon-print pieces are early fan favourites from the latest release.
Keep clicking for nine fashion-forward swimsuits you’ll want to wear all summer, and who knows? Maybe into fall, too.
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