All too often us Aussie beauty tragics are left to sit on the sidelines and watch as the rest of the world gets knee-deep in all the latest beauty drops. But we can now rejoice as the long-awaited debut of Selena Gomez’s Rare Beauty line into the Australian market is finally upon us.
With a commitment to empowering the community by challenging beauty norms and shaping positive conversations about self-acceptance and mental health, Rare Beauty hopes to combine feel-good makeup with mission-based action.
One way the company does this is by donating 1% of all sales to the Rare Impact Fund. Gomez, who has long been an advocate for mental health care and has been open about her struggles, also pledged that the company will continue to raise additional funds with philanthropic foundations, corporate partners, and individuals to increase access to mental health services in educational settings.
"I think Rare Beauty can be more than a beauty brand—it can make an impact. I want us all to stop comparing ourselves to each other and just start embracing our own uniqueness.
"Our vision is to create a safe, welcoming space in beauty — and beyond — that supports mental well-being across age, gender identity, sexual orientation, race, cultural background, physical or mental ability, and perspective."
Rare Beauty will be available to purchase in all Sephora stores and online in both Australia and New Zealand from Thursday, August 5, 2021.