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The 6 Biggest Bridal Makeup Trends — According To Pinterest
Megan Decker
Whether it's a simple signing at city hall, in a sprawling field with flowers in your hair, or at a big banquet hall with a cathedral veil and a pipe organ, chances are if you want to get married at some point, you've thought about what your dream day would look like. Because even if you're nowhere close to legally binding yourself to someone else, there's no harm in curating the perfect wedding Pinterest board filled with crafty centrepieces you'll probably never actually glue together.
And since Pinterest is the place where fantasy lives of all kinds are built, it's the place we go to find out what's trending in search for brides-in-planning, too. Beauty-wise, the platform's data and analytics show us that the products and photos people are pinning actually translate to six stunning makeup trends that can inspire anybride, regardless of the locale or aesthetic. Check them out, and how to make them fit your own personal style, ahead.
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At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
Marc Jacobs Beauty Dew Drops Coconut Gel Highlighter, $56.00 Buy
No one does a barely-there glow like Aimee Song. She never looks shiny or greasy, but she seems to radiate light from the centres of her perfectly flushed cheeks.
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If you're in the market for the highlighter Song actually uses, it's this one by Armani. We love it because the water-based, liquid formula blends beautifully, leaving a sheer hint of shine on the skin.
Giorgio Armani Beauty A-Line Liquid Highlighter, $49.00 Buy
With this Charlotte Tilbury bronzer and highlighter palette, you can softly contour below your cheekbones and around your temples and jawline to add definition to your face. Then, get a glow on your high points using the subtle highlighting shade.
Charlotte Tilbury Filmstar Bronze & Glow Contour Duo, $80.00 Buy
Light pink eyeshadow, +255% on Pinterest
And your luminous glow is only enhanced when you find your light, like Yara Shahidi.
A cult-favourite, this tiny pot of highlight is formulated with organic beeswax, vitamin E, and organic rosemary. It gives off a lit-from-within shine, not a harsh strobe.
If there's any day you don't want to worry about smudged lipstick, it's your wedding day. Ditch the touch-ups and stick to a long-lasting, nude gloss that will stay shiny even after several rounds of Champagne toasts.
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Whoever is standing beside you won't be able to resist the alluring glow of Fenty's Gloss Bomb — and the subtle vanilla fragrance doesn't hurt either.
Out with the matte neutrals, in with the glitter. According to Pinterest search analytics, brides are looking to add extra sparkle to their wedding look — especially around the eyes.
Stila Glitter & Glow Liquid Eye Shadow, $31.00 Buy
Or, you could go with a more dramatic, rose-gold glitter lid like Olivia Wilde's.
Celebrity makeup artist Hung Vanngo blended the rosy brown and gold glitter shades from this Marc Jacobs palette to get the smoky effect.
Marc Jacobs Beauty Eye-Conic Multi-Finish Eyeshadow Palette, $59.50 Buy
There's something about a soft dusting of glitter on the eye that can make a smudgy charcoal eye look downright angelic.
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We love this spongey shadow pot by Decorté because it comes in a rainbow of shades — from translucent white to bright blue — all of which can be swept over the eye for a dewy, shimmery effect.
At bridal fashion week, pink eyeshadow was all the rage, and the Pinterest search traffic followed suit. We already love rosy eyeshadow for day to day, but for a wedding, the shade adds even more romance.
This Bite multi-stick can do it all, but we especially like it as a shadow because it's super-creamy and blendable. You can swipe it from your lashline up to your brow bone with your fingers for a sheer tint of pink, or layer it on the lid for a deeper rose.
According to Pinterest data, berry is the new red, at least for bridal. It lets you add a little drama to your big day, especially if you're getting married in the spring or summer.
The purple undertones in this long-wear lipstick will make it your new favourite — even after the nuptials are over.
Joan Smalls proves that bold lips, eyes, and brows definitely go together — with the right blending. (Having makeup artist Sir John in your pocket also helps.)
This longwear formula won't come off during the first kiss — or the multiple cocktails to follow.
According to the Pinterest community, powder blush is out and cream blush is decidedly in. And we can see why: The finish gives skin a luminous, bridal glow.
This Push Pop-like tube lets you swipe the blush directly onto your cheeks without all the fuss. You can also tap it on your eyes and lips for a monochromatic look.
You can go the natural route, like Selena Gomez here, and use a cream stick or gel-based blush as a flush of colour on the apples of your cheeks — and your lips, too.
Grab one of Glossier's shades (light pink, bright fuchsia, dusty mauve, or orangey brown), then blend on a pea-size. As you'll see in this tutorial, a little goes a long way.
Or you can copy Tessa Thompson and use a blush a couple shades darker than your skin tone to create a soft contour.
This dual-ended stick gets you that honeymoon glow even before you say, "I do."
(Price shown in USD.)
Long, lush lashes, +152% on Pinterest
No surprise here, brides want lashes, lashes, and more lashes. If you'd rather not opt for extensions or falsies, a pro-approved mascara will get the job done.
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By the end of the night, you'll want to write your own wedding vows to this curling, lengthening, and thickening mascara.
An all-nude aesthetic looks even better with ultra-black, thick lashes to top it off.
The trick with this mascara is the pump at the bottom of the tube. After giving it a squeeze, this formula offers up the kind of length that's only rivaled by extensions.