Target Is Going Somewhere It's Never Gone Before — & It Smells Good

Landing on a signature scent from a retail store was far harder 10 years ago than it is today. Back then, the options were limited: You could either choose from an entire line of fragrances at Gap based on your personality type or spray on the Abercrombie Fierce half of the guys from school were wearing, with little in between. Today, it seems every shop has its own scent wardrobe — well, except Target. Until now.

Starting January 21, Target is dropping its first exclusive fragrance brand called Good Chemistry, and there's a little something for everybody. Inspired by different moods, vibes, and personalities, the collection is broken down into four categories. For example, if you have multiple meditation alarms on your phone for the morning, afternoon, and night, you might gravitate toward the calming scents in the Cool and Collected line. If you thrive on making the first move on Bumble, you might enjoy the bold fragrances in Confident and Charming. Plus, in partnership with Illume, each vegan and paraben-free elixir is made up of essential oils.

While the packaging varies based on each collection, the prices remain affordable, ranging between $9.99 to $24.99. And because this is Target we're talking about here, you've got choices — 48, in fact. If you're more of a body spray person or prefer to stock up on rollerballs for every clutch, Good Chemistry has you covered. Because who says you have to wear the same scent for your nights Netflix and chilling versus karaoke night?

Click ahead to check every scent in all four collections.

Confident & Charming

Good Chemistry Gardenia Palm Body Mist, $9.99, available January 21 at Target.
Good Chemistry Gardenia Palm Perfume, $24.99, available January 21 at Target.
Good Chemistry Gardenia Palm Rollerball, $12.99, available January 21 at Target.
Good Chemistry Jasmine Rose Body Mist, $9.99, available January 21 at Target.
Good Chemistry Jasmine Rose Perfume, $24.99, available January 21 at Target.
Good Chemistry Jasmine Rose Rollerball, $12.99, available January 21 at Target.
Good Chemistry Magnolia Violet Body Mist, $9.99, available January 21 at Target.
Good Chemistry Magnolia Violet Perfume, $24.99, available January 21 at Target.
Good Chemistry Magnolia Violet Rollerball, $12.99, available January 21 at Target.
Good Chemistry Vanilla Orchid Body Mist, $9.99, available January 21 at Target.
Good Chemistry Vanilla Orchid Perfume, $24.99, available January 21 at Target.
Good Chemistry Vanilla Orchid Rollerball, $12.99, available January 21 at Target.
Cool & Collected

Good Chemistry Cool Glacier Body Mist, $9.99, available January 21 at Target.
Good Chemistry Cool Glacier Perfume, $24.99, available January 21 at Target.
Good Chemistry Cool Glacier Rollerball, $12.99, available January 21 at Target.
Good Chemistry Mineral Desert Body Mist, $9.99, available January 21 at Target.
Good Chemistry Mineral Desert Perfume, $24.99, available January 21 at Target.
Good Chemistry Mineral Desert Rollerball, $12.99, available January 21 at Target.
Good Chemistry Rustic Woods Body Mist, $9.99, available January 21 at Target.
Good Chemistry Rustic Woods Perfume, $24.99, available January 21 at Target.
Good Chemistry Rustic Woods Rollerball, $12.99, available January 21 at Target.
Good Chemistry Silver Coast Body Mist, $9.99, available January 21 at Target.
Good Chemistry Silver Coast Perfume, $24.99, available January 21 at Target.
Good Chemistry Silver Coast Rollerball, $12.99, available January 21 at Target.
Good & Grounded

Good Chemistry Apricot Bloom Body Mist, $9.99, available January 21 at Target.
Good Chemistry Apricot Bloom Perfume, $24.99, available January 21 at Target.
Good Chemistry Apricot Bloom Rollerball, $12.99, available January 21 at Target.
Good Chemistry Blue Bell Body Mist, $9.99, available January 21 at Target.
Good Chemistry Blue Bell Perfume, $24.99, available January 21 at Target.
Good Chemistry Blue Bell Rollerball, $12.99, available January 21 at Target.
Good Chemistry Sugar Berry Body Mist, $9.99, available January 21 at Target.
Good Chemistry Sugar Berry Perfume, $24.99, available January 21 at Target.
Good Chemistry Sugar Berry Rollerball, $12.99, available January 21 at Target.
Good Chemistry Water Lily Body Mist, $9.99, available January 21 at Target.
Good Chemistry Water Lily Perfume, $24.99, available January 21 at Target.
Good Chemistry Water Lily Rollerball, $12.99, available January 21 at Target.
Vibrant & Playful

Good Chemistry Brainiac Body Mist, $9.99, available January 21 at Target.
Good Chemistry Brainiac Perfume, $24.99, available January 21 at Target.
Good Chemistry Brainiac Rollerball, $12.99, available January 21 at Target.
Good Chemistry Day Dreamer Body Mist, $9.99, available January 21 at Target.
Good Chemistry Day Dreamer Perfume, $24.99, available January 21 at Target.
Good Chemistry Day Dreamer Rollerball, $12.99, available January 21 at Target.
Good Chemistry Queen Bee Body Mist, $9.99, available January 21 at Target.
Good Chemistry Queen Bee Perfume, $24.99, available January 21 at Target.
Good Chemistry Queen Bee Rollerball, $12.99, available January 21 at Target.
Good Chemistry Wild Child Body Mist, $9.99, available January 21 at Target.
Good Chemistry Wild Child Perfume, $24.99, available January 21 at Target.
Good Chemistry Wild Child Rollerball, $12.99, available January 21 at Target.
Like this post? There's more. Get tons of beauty tips, tutorials, and news on the Refinery29 Beauty Facebook page. Like us on Facebook — we'll see you there!
Load more...